BitTorrent seeks to 'detoxify' its brand with Bundle sharing format - Los Angeles Times | Peer2Politics | Scoop.it

Mason is vice president of marketing at BitTorrent Inc., the San Francisco-based company that developed the world's dominant technology for sharing files through the Internet. It's his job to explain to movie studios, record companies and other content creators that BitTorrent is just a tool, equally adept at authorized forms of sharing as well as bootlegging.