This piece was written by one of my favorite people, Scott Forshay for iMedia Connection. Great information for anyone who is using content marketing to do business can benefit from the great insights and suggestions from a man who really knows his stuff. This is why I rescooped this article from my other topic, Mobile Marketing and Beyond.
Scott Forshay says "You can no longer market at them, you have to learn to market to context and, in turn, remain (or become) relevant".
Here's are the highlights of this article:
The variables associated with a successful mobile marketing campaign are:
**the immediacy, mapping, interaction, and collective aspects
**Each variable must be planned for to deliver a relevant experience between brand and customer, and to strengthen this mutual connection
**Today's digital-native consumer is empowered with more information and access to brands than ever before
**They are also hyper-connected to an influential social graph where tribal knowledge is constantly being shared
**The margin for error in any connection is slight, so considerations must be made for each changeable element to ensure the experience is on brand and on point
Here is one thing of the points that caught my attention:
Immediacy
**The mobile medium is in the moment. Unlike other communications vehicles that are stationary and heavily presentation-oriented, the mobile medium is:
**actionable
**time sensitive
**on the
**always on
**Given the limited time intervals of engagement opportunity, brands must ensure that communications are:
**crisp
**call to action is clear, consise and quick to
participate in
Curated by Jan Gordon covering "Mobile Marketing and Beyond"
Read full article here: [http://bit.ly/xIATEz]
Via
janlgordon,
michel verstrepen
This piece is from mediabistro and infographic from uberflip which takes a closer look at why mobile video might be the next big thing in the social media space.
The recent introduction of apps like Vine and Facebook's mobile video sharing shows that the social media landscape is broadening even further into video content.
Here are a few highlights from the souces used in this infograph (scroll down to the bottom and you'll find who they are)
**Mobile video will represent 66 percent of global mobile data traffic by 2017, up from 51 percent last year.
**87% of marketers in the US use video for content marketing
**Two of the biggest social networks aim to dominate the video sharing scene
*Facebook and mobile video
*Vine and Twitter
Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond"
See article and infographic here: [
¡La guerra del video ha comenzado!