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Scoop.it!
The Iceberg Effect is why you may not know what you don't know when marketing online. This Curagami post shares how to avoid becoming an online Titanic. 
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Scoop.it!
For all the changes affecting media these days, the essential product of media, its content, is really no different. But consumers now consumer media content in a wholly different context, one that is embedded with many new cues.
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Scoop.it!
Whether one considers Apple’s iPod, iPad or iPhone or Ty Nant’s bottled water or Giorgio Armani clothing, aesthetics plays an important role in the appeal of brands. Even the appeal of less upscale brands is often driven at least in...
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