Content is King! Content is also EVERYWHERE... In your face with emails.. In your social streams, sponsored updates, every new app claims to be a "news feed but nobody has the time needed to read and sort through EVERY blog post! So why not use automation and dynamic apps to filter the internet based on your preferences allowing you to be more productive and read the stuff that is important to you and share that with your community! That is my focus and here are 6 of the tools I use to do this!
AARP goes where the audience is. 1/3 of grandparents felt it was useful to connect with grandchildren online - felt it helped them understand each other better.
60% of members between ages of 50-59 have smartphones and 76% check social channels on it.
Those number will trend higher as GenX becomes eligible for AARP membership this year.
Data showing people over forty are using a specific platform - they read about it and then test. That means they have presence in places like Pinterest, Instagram, and Vine LInkedIN.
Majority of time is spent in places where audience is largest - Youtube, Facebook, and Twitter.
All state office are on Facebook. Leaders and communications at affiliates are trained in social strategy and etiquette. Jo Ann Jenkins - CEO tweeets.
Second largest demographic is Gen X - lloking for information re: tips for caregiving.
Hyperlocal strategy to engage volunteers in an event via Twitter ...
Aligned social media and broadcast TV -- full time social media trainer on their team to teach AARP staff volunteers how to stay connected.
Experiment with younger audience segments.