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28 Major Trends for 2012 and Beyond – Part 1 | A New Society, a new education! | Scoop.it

From www.impactlab.net - December 20, 2011 9:32 AM

Futurist Thomas Frey gives us some fascinating predictions for the very exciting year ahead. It's a great post with essential information to shift your thinking and get ready for 2012.

My intro:

There were so many things that I could comment on but my primary focus in 2012 is the future of content curation, the evolution and its impact on how we utilize and digest data in our business and personal lives. How will curation be perceived in 2012 and what will the monetary value be for content curation?

Having said that, this is what particularly caught my attention:

Information Doesn’t Want to be Free– In 1984 at a Hackers Conference, Silicon Valley futurist Stuart Brand was the first to use the phrase: “Information wants to be free” in response to a point made by Apple co-founder Steve Wozniak but continued

“On the other hand, information wants to be expensive, because it’s so valuable.

**"The right information in the right place just changes your life."

**This set the stage for an entirely new era of free-thinking “free” advocates"

****My commentary: One of the reasons trusted content curators will become a very valuable asset to the information economy:

****"There is always a cost to “free.”

****While it may not extract a payment from your bank account, there is always a “time” cost involved.

****Without some amount of friction, the volume of information you have to sift through skyrockets and even with good search technology, your time-costs climb dramatically.

****The days of “free” thinking are numbered. Look for this mindset to shift over the coming years. More details here. This article is from 9/2/2011 - Two things that caught my attention....

**While it is true that the Internet is eliminating many of the gatekeepers, people trying to break into a field without going through gatekeepers find it far harder to gain credibility and foster a “trust” relationship with their audiences.

****In the end it still boils down to trust. Can I trust the person I am reading or listening to? Are they an accurate source of information? Will it be worth the time and brainpower I’m investing?

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

Read full article here: [http://bit.ly/sreMX5]

Via janlgordon

Social Consumers and the Science of Sharing [INFOGRAPHIC] | A New Society, a new education! | Scoop.it

From mashable.com - October 29, 2011 10:19 AM

This post is from Mashable and it has valuable information for your brand marketing strategy. It tells you what your social consumer is most influenced and much more.

"This is an excellent article and a great analysis of the new age, social consumer segmentation. says Chris Abate and I must say I agree with him!

The emphasis on search as being still the main way people research products might be a reality but it’s fast being challenged by social, word-of-mouth referrals from the people we trust must in our lives, our friends/family.

The advent of Sponsored Stories in Facebook’s new plans will continue to erode the dominance of search as the means by which people research products as prep for purchases."

Intro:

If you’re buying a car, do you check Facebook? Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon?

What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify?

Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google.

****So, as a brand marketer, you want to know what online channels you should be targeting in order to reach the perfect audience for your product.

But regardless of what kind of consumer you’re trying to reach or what you’re selling,

****your SEO better be top notch — search is the most important influence on the web.

The infographic, featuring data from M Booth and Beyond, analyzes the differences between high and low sharers and various purchasing decisions, helping brands to understand how should be targeting consumers.

You'll find some amazing statistics this is definitely worth your time.

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

http://mashable.com/2011/10/25/social-consumer-sharing-infographic/

Via janlgordon

28 Major Trends for 2012 and Beyond – Part 1

Social Consumers and the Science of Sharing [INFOGRAPHIC]